USAY strives to provide essential programming and services to Calgary’s Indigenous youth between the ages of 12 and 29. USAY focuses on nurturing self-empowerment and fostering healthy collaboration and communication to ensure healthy future generations.

Over a three-year giving period, GROW has been proud to sponsor two new programs for USAY. Both projects involved young indigenous women using 360-degree filming, editing, and sound design technology to film locations and storytelling meaningful to them. The first project culminated in a short film, “Niitsitapi'aakii (Blackfoot Women)”. The second project will be featured in USAY’s new IndigiWORLDS app. Which combines 360 images, video, audio, and storytelling in an augmented reality (AR) app. (Alberta)