Louise Hébert-Lalonde joined the family company and enjoyed a rewarding 25-year business career in the retail automobile sector. Her present-day activities are centered on philanthropy. In 2017, she co-chaired the $1 million plus Rest Assured Campaign for the Mount Sinai Hospital Foundation in Montreal. She presently serve as Chair of the Foundation. In 2022, she joined the Grandmothers’ Jury at Startupfest Montreal, an annual conference bringing together startups, investors, accelerators, and mentors. Louise was asked to join GROW three years ago and am witnessing the impact this giving circle of women has on so many Canadian women and children of all backgrounds.